The first date can bring out either your best or worst side but if you’ve never met in real life before, it’s an even more daunting prospect. However the truth is that we’ve become a truly digital nation, focused on finding love – and lust! – online rather than via more traditional methods.
You can forget about finding your soulmate staring over the fruit section in the supermarket; you’re now far more likely to hook up with someone after spotting their dating profile online. It may sound unromantic but it’s a far more practical way to filter out those who you’re not compatible with. Where else can you instantly find out their aspirations for the future without sounding vaguely stalker-ish?!
A Dating Revolution
Trends really started to change in the mid-1990s when clicking and swiping online started to take off with companies such as match.com leading the way. Online dating took the slightly pathetic lonely heart column and gave it a cool, new revamp, making it a trendy way to find love rather than the desperate plea it was often viewed as before.
And online dating has followed the new cultural norms; you don’t have to be searching for your one true love to hook up with someone. Regardless of your sexual orientation, tastes, lifestyle choices or budget, there’s a dating app online to suit anyone and everyone. From the casual hookups found on Tinder and Grindr, to more serious searchers on site such as eHarmony
‘There are dating sites for various esoteric preferences, and sites on which one can find more than one partner at a time. There are sites for women who want a man to father a child with them but not become a romantic partner. There are services for Jews, Christians, Muslims, Trump supporters, people who self-select as intelligent and vegans. There’s BikerKiss (“Two wheels, two hearts, one road”), FarmersOnly (“Single in the country”) and Ugly Bug Ball (“Dating for the aesthetically average”)’
The Economist – ‘How the internet has changed dating’ (Aug 2018)
Although online dating started out with a real stigma, it’s become far more socially acceptable and now it’s the norm to check out profiles online if you’re a singleton. According to one study, 5% of people admitted to meeting their spouse online with 15% of Americans saying they’ve used online dating.
Of course, the digital revolution hasn’t just made it easier to find love, lust or whatever else you’re searching for, it’s also a researcher’s paradise. With piles of data instantly accessible, it’s now easier than ever to compile stats on the dating habits of the nation. What is exciting, however, is that the statistics have shown that internet dating has been successful to maintain long-term relationships
Mr Thomas and Michael Rosenfeld of Stanford University, work with data from a survey ‘How Couples Meet and Stay Together’, (Conducted by GFK, a research firm). They noticed that married people who met their partner online reported slightly higher relationship quality than those who met offline, and consequently were less likely to have broken up after a year of marriage.
But chatting online only gets you so far, then comes the first date!
To take the seriousness out of this article, here are some light heard recommendations for the daunting first date, lets face it, its hard already plucking up the courage to go to them, let alone finding the right place to go! Will you match up to your date’s expectations? And will you match up to theirs? Or even worse, will you discover that you’ve been cat-fished?
We can’t help you with any of the above questions, but here is that helping hand, planning the perfect place.

Scarfes Bar at Rosewood London -Holborn
As winter is coming, why not settle in by the fire at the romantic setting of Scarfes bar, the large lounges will surely bring you and your date closer together. It’s like a giant library in a grand old house but with a busy buzz without getting too crowded. With lots of art deco details, beautiful old books and live music throughout the week, this place will definitely impress your date.
There is a real gentlemen’s vibe here and the cocktail list is surprisingly innovative, it doesn’t rely on the straight classics so you can experiment with one or three concoctions here. Luxurious, great atmosphere and its central location, this could be a great place for the first, second or third date!
Street Xo – West End
If first impressions are to go by, this place is striking, a golden staircase leading to a dimly lit basement, nothing is ordinary here, dazzling neon signs, industrial but cosy, eccentric and crazy! The show begins with straight jacket style uniforms and wild cocktails, if this does not bag you a second date then we give up! Unless you didn’t want a second date, then this could be an expensive first!
Something casual to ‘see how it goes?’ try Disrepute, a little hideaway in Soho, plush, crushed velvet furniture and lots of booths to enjoy a cosy encounter!
Before you scroll past to another venue that sounds more affordable, hold your horses. Knightsbridge is indeed one of the wealthiest and most affluent areas of London – and that’s why it’s the perfect spot to impress your date.
You might feel a little out of place at first, surrounded by some of the richest people in the world swanning around in luxury cars and flashing designer togs, but relax and you’ll find some glorious places to grab a drink and a bite to eat.
Buddha Bar – Knightsbridge
If you enjoy a spot of tranquil but with a funky vibe, head over to Buddha Bar (but call ahead to check there’s no private events booked). Enjoy an impressive cocktail like the kiwi kukama (in-house infused citron vodka, elderflower liqueur, fresh kiwi, fresh cucumber and lemon bitters) or a decanted devil (AquaRiva reposado tequila shaken with Grand Marnier, jalapeno, lime juice and agave nectar, and smoked with pecan wood chips). Opt to enjoy an Asian inspired dinner here.
Skylon, Royal Festival Hall – Southbank
If you’re a native Londoner, the idea of heading over to the Southbank might sound like a bad idea, jostling against crowds of tourists and picking from a selection of average-but-overpriced chain restaurants.
However, if you know where to look you will find some real gems dotted around, and you can preface it with a nice stroll along the river.
If you and your date are thespians – read that carefully! – you might want to pay The Globe a visit first. The home of Shakespeare on the Southbank, there’s a year-round programme of events which include poetry, dance and theatre.
Ignore the mainstream restaurants that are packed with hordes of tourists and head to Skylon, found on the first floor of the Royal Festival Hall. With magnificent views over the river, it’s a romantic spot that’s sure to win you extra brownie points.
Zigfrid Von Underbelly – Shoreditch
If your plan is to impress your date by throwing some shapes on the dance floor, there’s no other place to go than Shoreditch.
The very epitome of modern cool, you’ll have the pick of nightspots, pubs, and clubs with some casual eateries too. The Book Club in Leonard Street is a nice, relaxed way to start the night, and you can get to know your digital date a bit better over a sharing platter. What better way to get ready to bust out your best moves than by feeding your face first?
For creative cocktails like no other, pop into Nightjar for a swift drink before heading over to the uber-cool Zigfrid Von Underbelly. Open 7 days a week with an underground club downstairs and a lounge bar and DJ upstairs, you’ll be getting your groove on until the sun comes up.

Watch This Space…
In the meantime, here at City Man, we love nothing more than to give Cupid a helping hand, so keep an eye out for future features about digital dating in the modern era.