It’s almost that time of year when Cupid draws back his bow and fires it in the direction of canoodling couples and loved up lads and ladies. Of course, it’s a good thing the little cherub has a pair of wings to fly around as there’s no way he’s taking that bow and arrow on a plane in this day and age.

Valentine’s Day is nearly upon as, with the flood of cards, chocolates and other little trinkets designed to help you show your love for your significant other, or perhaps to try and woo an unsuspecting object of your affection. Of course, it wasn’t always a day for Hallmark to revel in a spike in sales and the cuddly toy market to experience a welcome post-Christmas surge.

According to Christian and Roman history, there were a number of different St Valentines, although two of the most prominent from Roman times seem to fit the profile of the hopeless romantic whose crusades for love were to ultimately lead to their demise. The St Valentine who lived at the time of Emperor Claudius II, was said to be a priest who secretly married young couples after the emperor had outlawed marriage for young men, believing it would make them better soldiers. Needless to say, when Claudius found out about Valentine’s clandestine couplings, he ordered him to be executed. Another legend contends that a jailed Valentine fell in love with his jailer’s daughter who came to visit him and wrote her letters, which he signed off as ‘from your Valentine’.

The origins of Valentine’s Day aren’t all steeped in doomed love and if you’re single or the sort of person who dreads the annual festival of commercially-induced affection, you may have ancestors who experienced the Pagan version of the mid-February shindig – Lupercalia. This involved sacrificing animals such as goats and dogs, smear their blood each other, feasting to excess and running around naked whipping people with the skins of the dead animals. And you felt bad for scoffing that entire heart-shaped box of chocolates and polishing off the Prosecco. Romance was not high on the agenda as men would draw the names of women in a crude matchmaking lottery – no swiping left here folks.

Nowadays, you may not run the risk of getting slapped with the charred hide of a dead goat, but that doesn’t mean there aren’t pitfalls out there for those seeking love at this time of year. Internet scammers ramp up the romantic scams as Valentine’s Day approaches and last year the FBI reported that well over $200m was being lost every year due to scammers who target single people in the run up to February 14. Millions of spam emails are sent out, purporting to be from single women, wanting to meet single men and asking for money for transport costs to arrange meet-up.

However, it doesn’t necessarily have to be a scam or someone asking you for money for you to be skeptical. With the explosion in online dating websites and apps lately, most people on the look out for love feel they are guaranteed to find that perfect match online. However, the course of true love does not always run smooth and this is especially true for those looking for a long-term partner through digital dating.

For a start, the odds seem to be stacked against men as there are a lot more of them on dating sites than there are women. Another area to be wary of is profiling. Complex algorithms may help you hone in on people you have a lot in common with, but it won’t tell you much more than and you’ll only know if you’re truly compatible if you have a face-to-face meeting and securing one of those is the tricky part.

The margin for error is also pretty slim in the world of online dating, meaning if you are one of a dozen men messaging one woman, even the slightest indiscretion can see you tossed aside. Online dating can be ruthless and a tough place to catch a break if you are young and single.

Finding love in your later years can be difficult too. Even with experience, finding the right match is far from guaranteed and particularly if people have been with the same person for a long period time, they will struggle to get back onto a dating which is maybe unrecognisable from their younger days.

That is why many more people, young and old, are turning to professional matchmaking services to find love and companionship. The profession itself is a rapidly growing with one British matchmaking company reporting that they received almost 300 applications for a job they advertised last year. Many matchmaking services vary in terms of the profile of their clientele and the number and scope of introductions they arrange for you. However, one of the main advantages matchmaking has over online dating is the personal touch. When you sign up, you have a one-on-one interview with a matchmaker who can tease out the most interesting and appealing parts of your character and use this to shape your profile. The matchmaker will also have met personally with the people you’ll be introduced to and that human interaction is vital in assessing compatibility.

Typically, matchmakers report that around three-quarters of their clients will have had a relationship of three months or more as a result of their matches, so the success rate is much higher than the constant swiping and relationships stand a better chance of lasting too.

The Casting is one such matchmaking service which promise discretion, compatibility and all done with that personal touch. They have a twin approach of headhunting potential matches and inviting interested singles to sign up is designed to ensure the right people get paired together.

You will have a discreet and personalised sign up interview, designed to paint a comprehensive picture of your character and The Casting will then conduct an extensive process of selection to ensure you are paired with a suitable partner for introduction.

Kerensa Robertson is the woman behind The Casting and she believes her own track record in success and relationships perfectly places her to fire Cupid’s bow.

“The question of success is one of the first questions I’m asked, and I’ve had many during my seven years in the business. This includes a CFO of a global brand who, five years down the line, is still recommending me! I gauge success in the reaction to the introductions I create as much as the speed of successful relationships commencing and continuing,” says Kerensa.

Kerensa is a firm believer in true love as well and that’s why she employs a range of methods, pulling together a number of different contacts and resources to find her clients the matches that are right for them.

“When I first start looking for potential candidates, I consult my special black book of contacts, networks and collaborations. For a man looking for marriage and children for a first time it can even mean finding inventive ways of ‘shopping’ for potential suitors – I’ve stopped suitably attractive ladies in various places, asking if they’re single and giving them my business card!” she says.

Tapping into old contacts, finding people in the street and bars, Kerensa will go to any lengths to find the right candidate

“ It’s about being inventive to whet people’s appetites and sometimes by bringing a little mystery and intrigue! Many people like to think they can bring a little love into peoples’ lives so are very happy to help!

Each candidate has unique requirements and I contract for an initial six months with a 6/8 minimum introduction. One exceptional ex-medic I’m working with has already had over 10 meetings with a few promising second and third meetings which, given his location and international schedule, is very positive, hence he has recommended me to friends. I always describe working with me as a journey, and feedback about each introduction is absolutely crucial to ensuring success”

Remember, dating should be fun! So, if you’re currently single and want to chat about how to move your love life forward, then maybe you need a little cupid’s touch! Contact Kerry directly here

The Casting is currently conducting a search for a bespoke search for an absolutely stunning international lady looking to meet partners open to marriage and children very quickly! She’s exceptional and manages to have achieved a great corporate career without losing her femininity – a challenge for some high-flying females. This particular lady flies into London and I arrange a few dates each time to ensure her trip is viable. It’s a bit like a bespoke speed dating experience but allows us both to really collaborate and move forwards with the feedback from each meeting.

The post It’s Almost Valentine’s Day appeared first on City Man Magazine.

In Italian, there is a phrase which is commonly used to describe a man who likes to show off his assets: Un uomo che si pavoneggia, this roughly translates to ‘a man who likes to strut around like a peacock’.

Mating rituals in peafowl, (which collectively talks about male peacocks and female peahens), are usually marked by peacocks widening their flashy displays of brilliant blue and green tail feathers and more modest discerning female peahens.

Dating rituals throughout the years have pretty much consisted of this routine and romantic relationships are just as important today as they are in the animal kingdom and as they are in our human pasts. But what seems to have fundamentally changed, is the way we meet one another.

Traditionally, couples would meet at work, be introduced by friends, or catch each other’s eyes across the dance floor.

Classic dating may have occasionally involved blind dates and meetings setup by well-meaning friends, but never before has there been such a ruthless and transient system for finding and meeting prospective partners. The world of online dating has made it possible to find local singles, and meet up with multiple potentials – all in one night if we want to!

Online dating gives you a streamlined catalogue of options, where we are judged, not on an impression from a real encounter, but on how we can present ourselves on a virtual platform. Now, our success in dating – and our prospective happiness in love – depends on having a snappy tagline and an attractive selfie.

How People Used to Meet

Without the convenience of the internet, just how did people meet one another in the ‘olden days’? We need to keep in mind that the internet, email and online dating has existed for less than 40 years in the 6,000 years of human history. The 7.5bn people on the face of the earth today are testament to the fact that people have been hooking up and having children seemingly without trouble for centuries.

It might be hard to imagine life without your smartphone, but believe it or not, we used to actually leave our homes in order to meet other people.

How people met in order to begin romantic relationships varies depending on the historical and cultural factors that surrounded them. So, what does the historical landscape of dating look like?

Family-arranged meetings were perhaps the earliest form of dating as we know it. Dating, or to give it its proper name, ‘courtship’, was considered the necessary path to marriage. Marriage was the end goal, and parents were involved to make sure the decision protected the family wealth and reputation. Courtship was always supervised, and a physical relationship beyond a few kisses was forbidden.

As well as through parental setups, couples would meet one another by attending events in the local hall. Dances and parties were for a long time the place to be if you were on the hunt for a potential partner. Either this, or a friend would set up a ‘blind date’ between you and someone with whom they thought you were compatible.

Children were generally educated in single sex schools, and on the whole women did not attend university until the mid-20th Century – and when they did, many of them lived in single sex colleges. Daily life and the workplace involved much less mixing with the opposite sex than it does today, and yet people were still able to meet one another, start dating and get married by simply getting out there and seeing what fish the sea had to offer.

Modern Dating Methods

So, how do modern dating methods differ from those of the past?

The popularity of online dating has gone from strength to strength ever since the inception of the internet. According to a survey by eharmony, by 2031 online dating apps and sites will account for half of all relationships.

Apps like Tinder and Bumble allow users to choose who they would like to date from a wide catalogue of users in the nearby area. Each user has a few tools to market themselves with in the hope of getting chosen: a small bio where they can write a few details about themselves, and a limited selection of photos showcasing their most charming smile and exciting endeavours.

Apps like these reflect the fast-paced, impatient world of internet users, allowing you to ‘swipe to like’ and make a snap decision based on every little detail.

Why Some People Are Fed Up with Digital Dating

It’s clear that online dating has had a significant impact on our attitude to romance and relationships. With many of us relying on the comfort of a screening process based on looks, there may well be negative implications for those who are thoroughly datable, yet don’t come across well on online platforms.

For this reason, many people are growing disillusioned with modern dating. Without the engagement of real-life meetings, where you are able to judge your compatibility with someone from a wide range of factors (eye contact, voice, conversation and general chemistry to name a few), it can be hard to get noticed.

Apps reward superficial traits – the majority of people will make a snap decision based on the first image of you they see. As well as this leaning towards superficiality, many users who are looking for genuinely meaningful relationships are becoming disheartened with the number of game-players who use online dating as a way to find casual hookups.

As well as this, attending a physical date is time-consuming and costly, and can feel like a real waste of time and money if you don’t enjoy yourself or make a meaningful connection!

Whatever Next?

So, what developments can we expect for the world of digital dating in the future? Well, one of the technologies that has been gaining some serious ground in recent times is Virtual Reality (VR). Could VR offer a new approach within the dating world too?

According to an article from nbcnews.com, a VR headset could transform online dating into a visceral experience for all. Forget the one-dimensional swipe-right culture, and say hello to a world where you can meet your potential partner on a virtual date in a far-off destination without having to leave the comfort of your living space.

It’s predicted that VR headsets could be the next big thing when it comes to online dating, as a safer and more reliable way to find and meet the person you want to form a relationship with.

Looking for success without the hassle of all the above?

If you’re time-challenged or fed up with the way this modern dating world is going, and want to find a long term prospect, why not taste a little of the old school and get a very personalised helping hand?

We talk to Kerensa Robertson from The Casting, an innovative specialist who headhunts for you to find your perfect partner. Kerensa says:

‘With time focussed on business and careers, many singles looking for love have little time to meet potential life partners. Internet dating has revolutionised the way we meet and turned dating from the much sought-after romantic frisson when ‘eyes meet across a room’ to a more prescriptive way of cross-checking criteria online, but many people want a better, more personalised, yet confidential approach and The Casting does the search for them’.

The Casting scrupulously vets and presents those matches that really have the right potential. You set the criteria and Kerensa and her team look within their own books or actively headhunt for potential matches. All of these matches are serious contenders who are looking for love and long-term relationships. Kerensa continues:

‘So many people have almost given up on dating. They believe the chances of meeting someone right is just not worth the effort of conducting the search. They may work long and hard, and very often don’t want an internet search if they’re professionals. Discretion is key!’

Ideal candidates for Kerensa are busy people, those who have tried other methods but with no success, or those who are fed up with not finding suitable candidates and still searching for love. Kerensa could be the helping hand you need:

‘My work involves a range of ways to attract the right people for you to meet based on everything you’ve told me – and I do the hard work’.

What’s the price you would pay to find the love of your life? As with all bespoke services, costs vary but works on registration fee, with monthly subscription and ultimate success fee. Discover more about Kerensa’s exclusive service by visiting The Casting.

The post Too Busy to Find the Love of Your Life? Don’t Worry, Help is At Hand! appeared first on City Man Magazine.